When conducting branding sessions, I like to think of every application my client could have for the images. Do they need photos to showcase their process on social media? Do they need headshots to use for conferences and professional settings? Do they need more personal images to show the human side of their business?
By consulting and thinking through my client’s visual presence in all formats before the session, we’re guaranteed to get shots of everything they might need. In the long run, it not only saves my clients valuable time but also helps them be prepared for every aspect of their business and marketing plan.
Heather of Heather Christopher Travel is an amazing travel consultant specializing in Hawaiian adventures, international guided tours and wedding hotel room blocks.
From Heather: I love planning trips to a lot of places but Hawaii has my heart. I can’t get enough and it’s never too soon to go back! The Aloha spirit is truly a magical ‘thing’ and I want everyone to get a chance to experience it!
While Heather has had professional photos taken before for her business, she’s never had any done in her office which features her logo painted on the wall. When Heather initially reached out, she was only looking for “a few pictures with my logo wall”. However, knowing how active she is on social media and how frequently she contributes to other professional organizations, I wanted to make sure she had a variety of images to choose from no matter her need.
Heather’s logo includes a pineapple – perfect for a travel agent specializing in Hawaiian vacations. She incorporates this symbol throughout her client experience and you can find it on every piece of her branded material. In fact, she’s done such a good job of utilizing the symbol that her clients think of her everytime they see one. Her office is filled with cute pineapple gifts from happy clients through the years.
From Heather: My favorite part of being a travel advisor is helping people – taking one thing off their plate; offering my expertise in an area I’m passionate and skilled at. Saving my clients time and ensuring they are truly getting a great value for their vacation dollar and maximizing their (coveted) days off of work! The most rewarding part of my job is getting to have a small role in expanding their world – creating compassion and understanding for other cultures. I also am a total sucker for a “souvenir baby” I give myself a solid pat on the back when I get that news, too 😉
Being a #mompreneur with a home office, a big part of Heather’s business and her day to day life is her two daughters, Caroline and Maddie. When we were finished with Heather’s individual shots, we had the girls run in and tackle her at her desk as they do often. These shots are adorable and give great insight into her personal life. I know her clients will love seeing them mixed in to see a little more of real life Heather.
Heather, thank you for choosing me to shoot your updated corporate identity session and allowing me the creative freedom to spend the afternoon with you shooting each element of your business. I can’t wait to have you plan a trip for me and the hubs to fulfill his hidden love for travel!